Don’t Forget Truthfulness: FTC Uses Section 5 Authority to Police Deceptive Statements in Collection Notice and Website Privacy Policy

Client Alerts Privacy & Data Security

If you’re like us, you have probably noticed a recent trend of companies updating their website privacy policies to address the California Consumer Privacy Act (CCPA). While it’s easy to get wrapped up in how to satisfy CCPA’s onerous and confusing requirements for the form and content of notices and privacy policies, a series of recent settlements in privacy cases brought by the FTC should serve as a reminder: When drafting content directed to consumers like collection notices and website privacy policies, accuracy in substance is still more important than complying with statutorily-imposed form and content requirements.

Read the full article on Practical Privacy.