Kiran Jeevanjee Quoted in Privacy Daily; Highlights Importance of Compliance Following CPPA Enforcement Action

Wyrick Robbins Privacy & Data Security Attorney Kiran Jeevanjee was recently quoted in Privacy Daily regarding the California Privacy Protection Agency’s (CPPA) fifth enforcement action under the California Delete Act. The CPPA fined Key Marketing Advantage (KMA) $55,800 for failing to register as a data broker, underscoring the agency’s commitment to enforcing compliance with state regulations.

Jeevanjee emphasized the importance of organizations evaluating their status under the California Delete Act. She also noted the urgency of compliance: “With the 2025 registration deadline looming, organizations should take proactive steps to determine their status under the California Delete Act, register with the CPPA when necessary, and implement appropriate processes to comply with the law’s requirements.”

As the CPPA ramps up enforcement, businesses are encouraged to review their practices thoroughly to ensure alignment with state laws and regulations. Failure to comply may result in substantial fines and reputational harm.

For more detailed insights, visit Jeevanjee’s article on the California Delete Act and CPPA enforcement. Subscribe to the Wyrick Robbins data privacy blog, Practical Privacy, for the latest in the evolving landscape of privacy and data security law. To view the full Privacy Daily article, click here.

If you would like assistance determining whether the California Delete Act applies to your organization or need support with compliance strategies, please contact any member of the Wyrick Robbins Privacy and Data Security team.