Practice Area
Trademarks
Overview
Our Trademarks practice group advises established companies and emerging businesses on the development, protection, management, licensing, and enforcement of their brands in the United States and internationally.
We counsel clients throughout the trademark lifecycle, from selecting and clearing new company, product, and service names to prosecuting applications and managing domestic and international trademark portfolios. Through our network of foreign affiliates, we coordinate trademark clearance, registration, maintenance, and enforcement around the world.
Our team develops phased strategies that align trademark protection and enforcement efforts with business priorities, resources, and evolving needs. We help clients build strong but appropriately lean portfolios, determine which brands and markets warrant investment, and adapt their strategies as new products, services, and capabilities are introduced. We also advise on trademark licensing and other arrangements involving brand use, ownership, and control.
We assist with trademark diligence in connection with mergers, acquisitions, financings, investments, and other business transactions. Our work includes reviewing trademark portfolios and prosecution records, evaluating ownership and chain of title, identifying registration and maintenance issues, assessing material disputes and enforcement matters, and helping clients address risks affecting the ownership, protection, and use of key brands.
Our enforcement work includes opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board, cease-and-desist demands, coexistence and settlement agreements, domain name disputes, and unauthorized brand use across websites, social media platforms, and online marketplaces. We regularly pursue platform takedowns and other practical solutions that support business goals.
To discuss our trademark protection and branding services, please contact Devon White at 919.882.7143 or dwhite@wyrick.com.
